Jenny von Hess is a Brand Strategist and Creative Producer, originally from Latvia, now based in New York. With a decade of experience in luxury, hospitality, and lifestyle marketing.

Currently leading Brand Development and Production Departments at Spherical. Jenny specializes in turning brands into experiences and stories into impact.

About

With over a decade of experience in brand strategy, creative direction, and integrated marketing, I have spent my career helping brands find their voice, sharpen their identity, and turn their stories into something people actually care about. From high-impact campaigns to large-scale productions, I translate business goals into creative that doesn’t just look good, it works.

I thrive at the intersection of marketing, content, and cultural relevance, crafting strategies that make brands feel inevitable. Data-driven? Of course. Gut instinct? Just as important. And while I could talk about multi-million-dollar budgets, award-winning campaigns, and leading teams across industries, what really matters is simple. I build brands that know exactly where they belong, right at the top.

Projects & Portfolio

Strategy, Branding, and Content crafted by me, in collaboration with a brilliant network of talented friends and colleagues.

Creative Strategy

The creative strategy for Waldorf Astoria New York is built on a foundation of timeless elegance while embracing the forward-thinking spirit of the city it calls home.

Client
WALDORF ASTORIA NEW YORK

Hotel & Residences

Year
2023-2025

Current & Previous Clients

EDITION HOTELS

Hilton

Marriott International

EDITION Residences

160 Leroy

Patina Maldives

Fifth Avenue Hotel

Conrad Hotels & Resorts

Waldorf Astoria

RFR

The Cooper

Capella Hotels

Collective Retreats

Hamak

JF Restaurants

Arlo

Favorite projects over the years…

  • Shutters On The Beach

    Shutters On The Beach

  • Equinox Hotel

  • Rosewood Mandarina

  • Collective Retreats

  • LXR Experiences

  • The Cove

  • MacNaughton

  • Conde Nast Traveler

  • Capella

  • Veronika NYC

  • The Times Square EDITION

  • Mijenta

  • Waldorf Astoria Pedregal

  • https://www.hotelcasadelmar.com/special-offers/?nck=8444083646&gad_source=1&gclid=Cj0KCQiAwtu9BhC8ARIsAI9JHamhRF15wzd4z9PknU7c9-zxf7akEXFpCoNJQQeVqwPRufH-KtNGfIAaAuP1EALw_wcB

    Casa Del Mar

  • The Shanghai EDITION

  • The Madrid EDITION

  • Moxy

  • The Reykjavik EDITION

  • Beemok Hospitaliity

  • Patina Osaka

  • The Bellflower

  • Eivissa

  • Arden Waikiki

  • The Canyon

  • Mollie Aspen

  • HAMAK

  • Fifth Avenue Hotel

Services & Expertise

Brand & Marketing Strategy

Branding

Content & Social Media Strategy

Creative & Art Direction

Production ( Photo & Video)

Inspirations

I’m always up to something, whether it’s unraveling the ties between art history and modern design, getting lost in the labyrinth of a well-crafted video game, or plotting the next great brand narrative. I have a habit of chasing inspiration across disciplines, from urban landscapes to digital frontiers, always looking for the next idea worth obsessing over. If you’re working on something intriguing, whether it’s branding, creative strategy, storytelling, or something wildly unexpected, drop me a line. Let’s make it interesting.

Write me an email or message me on Instagram or LinkedIn.

If all else fails, you can text me:

+1 646 606 4686

Contact